When the GPT Group (www.gpt.com.au) installed its first NanoLumens (www.nanolumens.com) visualization solution at its Melbourne Central Shopping Center earlier this year, they discovered a more effective way to engage and influence shoppers’ retail behavior. So when the time came to enhance the engagement solutions at its Highpoint Shopping Center (www.highpoint.com.au) in the Melbourne suburb of Maribyrnong, they turned to the same team at NanoLumens and Digital Place Solutions (www.digitalplacesolutions.com) to design a solution that would need to perform just as brilliantly in an environment that is basked in sunlight for up to four to six hours a day.
“Highpoint Shopping Center is a world class shopping destination that features more than 500 stores including Australian and international designer fashion, housewares and lifestyle brands, plus more than 7,000 parking spaces with Smart Park technology offering convenient access to the Center,” explained Jef Khor, National Manager— New Revenue & Operations at the GPT Group. “With a proud history of bringing many retailers and brands to Melbourne’s West, we are constantly looking for new ways to enhance the consumer engagement experience for both our retailers and their customers.”
Khor continued, “Designing and installing a state-of-the-art, 21st century engagement solution that could deliver an HD viewing experience in direct sunlight was a top priority for our Highpoint team. The solution they created with NanoLumens and Digital Place Solutions more than met the challenge. This is our second NanoLumens installation and it’s an even more brilliant solution than the first one installed at Melbourne Central.”
In fact, the NanoLumens solution has become a star attraction in its own right. “Highpoint is a destination for quality entertainment, where shoppers can catch a movie at Hoyts, one of only two cinemas in Melbourne showcasing IMAX; enjoy the fun of Playtime; or grab a bite to eat at any of the delicious Highpoint restaurants,” Khor explained. “And now, many of our shoppers stop and stare at the NanoLumens LED display — much to the delight of our retailers who are advertising their in-store promotions on the display.”
Digital Place Solutions co-founder and Director Gerry Thorley noted that, “The environment of Highpoint is very different than Melbourne Central. The Highpoint Shopping Center installation area is smaller (5.8M high x 3.2M wide) and, as such, the pitch is 5.6MM. The atrium is also very bright on sunny days, so the double-sided NanoSlim LED solution had to be specified for 3,000 Nits, not the standard 1,500 Nits of most indoor LED solutions.”
In each case, light-weight, ease of installation and maintenance, extremely low power consumption, and an unconditional six year, zero failure warranty were key ingredients in the purchase decision. “The beautiful thing about NanoLumens is that their solutions take all of the traditional obstacles off the table,” Thorley emphasized. “They don’t require extensive physical renovations to be made. They can be suspended virtually anywhere. They deliver the brightest and sharpest edge-to-edge performance of any solution out there — and the whole sale comes backed by a parts warranty that no other company can match.”
“Australia continues to grow as a major center of business for NanoLumens,” NanoLumens Vice President of Strategic Accounts Almir DeCarvalho said today. “Our partnership with Digital Place Solutions, and customers as forward looking as the GPT Group, points the way to the future for every type of business looking for innovative new ways to engage their audiences.”