Logos are one of the most important advertising tools that exist, helping us recognize and remember world famous brands regardless of language or location. Valley View Agri-Systems, a leader in grain storage and material handling solutions, took their logo to heart when redesigning their Arkansas office to impress visitors and potential clients. Using the logo throughout their design and incorporating an intelligent control system made by ELAN, the company created a meeting and working space truly unique to their brand.
In a new conference room dubbed “the war room,” a custom-designed conference table and lighting fixture in the shape of their logo accentuate the space and reinforce the idea that Valley View Agri-Systems is in control of the meeting environment. That control is further highlighted by the advanced ELAN g! control system, which allows meeting leaders to easily manage and use the war room’s audio and video systems from an iPad docked on the conference table or an ELAN HR2 handheld remote.
According to installer Ryan Heringer, owner of Jonesboro, Arkansas-based Sound Concepts, the consolidated control of A/V in the conference room and eight separate offices gives the Valley View staff another means of impressing potential clients and visitors.
“With a few taps they can pull up presentations and videos without any complications, every time,” Heringer said. “Anyone who has frequented board rooms for presentations using technology can likely tell you how frustrating it is when things don’t work perfectly, or that it is a nuisance for someone to require advanced knowledge to simply operate the TV and audio system. What we are able to provide through the ELAN g! system is a dead-simple interface that turns everything on and presents the video options and computer connections in a truly easy format so even a first-time user can dive into operating it with ease.”
In addition to the requirement that the system be basically foolproof, keeping everything hidden was a top priority. Using in-ceiling adjustable direction speakers and the wireless ELAN g! system, the only things visible in the room are an iPad for control and the TVs on the walls. Infrared signaling and IP connectivity allows for all the processing equipment, video players and amplifiers to remain behind the scenes in a rack located in small closet in the war room.
The war room consists of a 14-seat conference table in the shape of Valley View’s bulging-rectangle logo, situated directly beneath a matching lighting fixture designed in precisely the same shape. Beyond the head of the table is a wall-mounted 80” Sharp 1080p TV, with two 65” Samsung 1080p adjustable-angle TVs flanking the table’s long sides, providing easy presentation and video viewing for every person in the room. Eight in-ceiling speakers provide clear audio without cluttering the room.
Outside the conference room the integration extends into eight offices, each featuring a wall-mounted 40” Samsung TV and a single in-ceiling speaker. An ELAN S1616A amplifier/multi-room audio controller provides power for all 16 speakers throughout the conference room and offices, and can send separate signals to each room. This way the war room conference does not affect a smaller office meeting, while everything runs through the same reliable system. The equipment rack includes nine cable boxes, one for each separate room, in addition to two Apple TVs and an Integra Blu-ray player with access to Netflix and Vudu. A Binary 16x16 HDMI matrix switch routes all video from the equipment closet to the 11 TVs.
To download additional hi-res photography, click here.