London’s Stansted Airport is taking its on-site customer messaging capabilities to a whole new level with the recent installation of a 39-foot (12 meter) NanoLumens® large scale visualization solution that is being utilized to provide advertising space to marketers along with flight information and airport updates. The massive passenger-engagement solution is the first curved screen to be installed at any airport in the United Kingdom.
Airport advertising agency Eye Airports recently stated that the new addition helps to transform advertising at airports, noting that the solution offers an unparalleled platform for advertisers to inspire and strongly engage with airport audiences. With a second NanoLumens solution going up soon, this marks the latest in Eye Airports' recently announced £8 million “Redefining Airports” investment spanning London’s Gatwick, Manchester, Stansted, Bristol and Newcastle Airports. The project aims to offer bold new digital opportunities for advertisers and is said to be the largest investment in UK Airport advertising this decade.
According to NanoLumens EMEA Managing Director David DaCosta, “Airports have a unique need to deliver important information right alongside advertising to tens of thousands of people every day. By utilizing our one-of-a-kind technology, Stansted Airport is making it easier for their customers to find their flight information as well as providing an advertising platform that simply can’t be missed. The display’s curvature attracts the eye and stands as an interesting piece in itself, as people don’t often see such a large digital display, let alone one that curves along a wall.”
London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The brightness and sheer size of the NanoLumens solution will serve to make it easy for flyers to quickly find their flight information, as well as for advertisers to have a truly captivating medium to display their messaging.
The gateway is currently undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment program.
ADXBA (www.adxba.co.uk) is a respected and established company within the aviation Industry that works directly with a number of airports along with various media owners and agencies. Due to their expertise ADXBA was approached to design, fabricate and install the NanoLumens solution. Another facet to the project was creating a bespoke software management solution for Stansted airport allowing the display and control of both flight information and advertising content. ADXBA’s in house software department worked closely with Stansted Airports IT department and EYE Airports to deliver this completely integrated digital solution.
According to ADXBA Managing Director Jim Kerr, ADXBA successfully completed and delivered the project on time and within budget. “We were excited to be approached for this unique opportunity at Stansted and obviously delighted in playing an integral part in the modernization of Stansted Airport. This project had a number of challenges for us and we are extremely proud with how we overcame these in delivering a fantastic and effective solution.”
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