For the last 16 years the AmericanAirlines Arena in Miami, Florida, has been known for pushing the limits of the in-arena fan experience with its unusual scoreboard, world-class concerts and must-see sporting events. So when The HEAT Group, the parent company of the arena as well as the Miami HEAT NBA basketball team that calls the arena home, wanted to bring the fan experience outside to the newly designed and soon-to-be unveiled Xfinity East Plaza, they turned to NanoLumens to create an eye-catching visual environment using six of its NanoSlim and NanoWrap solutions.
The state-of-the-art outdoor plaza, which features a stage, fully-equipped bar and NRG Solar Canopy, is making its debut during the grand opening celebration on January 31, 2016, as the Miami HEAT take the court against the Atlanta Hawks.
“The Miami HEAT have always been a technology-driven franchise committed to delivering a superior entertainment experience at both HEAT games and Arena events," said Eric Woolworth, President of The HEAT Group Business Operations. "Our latest endeavor of pairing technology with fan experience comes with the unveiling of our Xfinity East Plaza, where the incredibly impressive NanoLumens displays are helping us to deliver digital content to a previously underutilized outdoor space—a prospect we believe HEAT fans and Arena guests will enjoy as much as we do.”
The opening of the sensational Xfinity East Plaza will turn a once under-utilized outdoor area into a revenue-generating epicenter of entertainment for the HEAT Group. According to NanoLumens Southeast Regional Sales Director Arch Nelson, “The new Xfinity East Plaza creates an oasis for ticketed guests to enjoy the South Florida weather, while not missing a minute of the action. On the NanoLumens solutions, the HEAT Group can show guests what is going on inside the arena with live action and instant replay while also offering other entertainment options, as well as also showing revenue-generating sponsor advertisements.” Utilizing the six NanoLumens displays, the AmericanAirlines Arena can boost revenue through game day advertising while also offering local South Florida businesses and residents an impressive new event space for future opportunities.
The NanoLumens solutions have been made available to The HEAT Group through the NanoLumens Advantage program, designed to help businesses gain a competitive sales advantage with the latest technology, protect against obsolescence, and simplify asset management, all while streamlining the many benefits into a one-stop solution.
To learn more about the Xfinity East Plaza, click here.