To provide security integrators with best-in-class audio solutions for every type of installation, Proficient Audio today announced that it will showcase its new Proficient Signature™ line of architectural speakers at ISC West 2016 at Core Brands booth #3089 at the Sands Expo Convention Center in Las Vegas, Nevada from April 6-8, 2016.
The Proficient Signature portfolio of 11 speakers builds on the success Proficient achieved with its Signature high-gloss black cabinet loudspeakers and subwoofers. The new flagship architectural line allows Proficient dealers to deliver their customers a new level of sonic performance.
All Proficient Signature loudspeakers offer a major step up in performance over Proficient Protege speakers and incorporate a striking new industrial design. All Signature Architectural speakers use the high-powered combination of Kevlar woofers and aluminum-dome tweeters and continue using the clever thin-bezel grille design introduced in the Proficient Protege line.
“One of the best things to come out of this upgrade path is that it is the first brand segmentation in our 15 year history," said Keith Marshall, Core Brands Senior Vice President of Channel Management. “Dealers can now easily explain to their customers that if they want the very best that Proficient has to offer, it’s the Proficient Signature series of loudspeakers.”
"Proficient is already known as one of the best sounding architectural brands in the residential custom installation business and this now gives our dealers more sales and marketing tools," Marshall continued. "It makes it easier for them to position the brand by starting with our flagship Signature speakers. Then, if needed, they can drop into the more affordable Protege speakers that feature graphite woofers and silk-dome tweeters.”
This sell-up strategy is the beginning of a larger brand segmentation program to come, Marshall emphasized. This new approach allows dealers to more fully leverage the power and prestige of the brand with an expanded product portfolio beginning with the 11 new Proficient Signature speakers.
Adding to the Proficient Signature high-gloss cabinet loudspeaker line are five home theater loudspeakers led by its flagship 10” 3-way ceiling speaker, 8” and 6½” LCR ceiling speakers plus 6½” and 5¼” dual-woofer in-wall LCR speakers. For whole-house, there are four models: 8” and 6½” ceiling speakers and 8” and 6½” in-wall speakers.
“At ISC West, we will be conducting Proficient Signature system demos featuring our GL6 dual woofer high-gloss black cabinet loudspeakers,” Marshall added. “Dealers should come by and have us play something from our selection of music concerts and really listen to how good the Proficient Signature speakers sound.”
For more information, please visit booth #3089 at the Sands Expo Convention Center in Las Vegas, Nevada from April 6-8, 2016.