AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today unveiled to the digital signage community its all-new Vehicle Recognition Engine through a live demo taking place in downtown Las Vegas. Throughout DSE 2018 and the weeks following, the Vehicle Recognition Engine, integrated with a downtown digital billboard, will be collecting key vehicle data that’s increasingly demanded by media companies, advertising agencies, and brand marketers – those responsible for the purchasing of digital signage-based media.
According to AdMobilize co-founder and CEO Rodolfo Saccoman, the captured data is being streamed to the company’s DSE Booth #2369 where attendees can learn how the platform’s AI and machine learning algorithms anonymously convert raw data into decision-making insights.
“‘Marketers Love Measurement’ is a deep-rooted statement for not just AdMobilize but the entire digital signage industry, which is why we’re debuting it with our Vehicle Recognition Engine at DSE 2018,” stated Saccoman. “Manufacturers and systems integrators alike must embrace the new reality, where the industry’s end-users involved in the brand and agency marketing process increasingly demand measurement-based digital signage solutions for their DOOH campaigns. The best way to sell to these end-users is to provide them what they want; real-time proof-of-performance data.”
The AdMobilize Vehicle Recognition Engine is the culmination of three years and tens of thousands of collective engineering hours invested in developing proprietary AI and machine learning algorithms sufficiently sophisticated to both detect and recognize vehicles in motion, in real-time, day and night, with remarkable accuracy. The secret sauce of the platform is that AdMobilize’s AI is optimized for low processing-power devices; enabling massive adoption as hardware costs are drastically minimized.
The engine can count cars, assess peak traffic periods, gauge vehicle speed, and identify vehicle type – e.g. sedan, SUV, bus, van, minivan, or motorcycle – and upcoming, vehicle brands. All data is fed in real-time – within 10 milliseconds – to an intuitive dashboard for end-user analysis and consumption. Using the information gleaned from the Vehicle Recognition Engine, OOH advertisers and media companies can more effectively target their billboard ads based on captured vehicle analytics, allows them to sell by audiences, and optimize the yielding of rate cards.
AdMobilize has teamed up with Connell Outdoor Advertising, a leading Las Vegas-based outdoor media company, to launch this DSE Vehicle Recognition “Marketers Love Measurement” campaign.
"Connell represents an important name in a quickly growing list of outdoor media companies to embrace the importance of AI-powered analytics and measurement. We’re excited to see the results!,” said Jessica Connell, Executive Director at Connell Outdoor.
In addition to Connell Outdoor Advertising, AdMobilize’s Vehicle, Crowd, and Audience Analytics solutions are also used by Havas Media, IPG Media Brands, Adams Outdoor, NanoLumens, Chanel, Adidas, Coca-Cola, Lumo and more, and can be found in over 75 countries and 404 cities.