Dealers are going to find it a whole lot easier to showcase and sell the award-winning line of Oscar Schmidt Guitars, by Washburn, thanks to the launch today of a next generation website for the brand that features a host of contemporary design updates and advanced functionality that are fully optimized for today’s mobile-centric musical instrument buyer.
“The new Oscar Schmidt website represents an epic update from the site it replaces,” said Tom Ferrone, Oscar Schmidt USA Sales. “It features the addition of larger photos, advanced search, the ability to organize by color, and a stronger call-to-action that will drive consumers to Oscar Schmidt dealers.”
According to Ferrone, nearly 50% of the people that visit websites do so from a mobile device and the new site is fully optimized for mobile visitors. “The new site also allows us to showcase more images and enhanced images for key products.”
The new site also incorporates an enhanced dealer and distributor search function that will connect consumers to local dealers faster and more accurately than ever before. “In every respect,” Ferrone emphasized, “the new Oscar Schmidt website does justice to the quality and innovation of the guitars that are showcased on the site. With the launch of the new site, Oscar Schmidt is set for a new generation of players to find the guitar that best suits their heart’s desire.”