ELAN Takes Center Stage in Front of Builders, Architects and Designers at SmartHouse Integration’s First Open House Mixer

Taking the initiative to show instead of tell what home automation can do for builders, architects, designers and realtors, ELAN® by Nortek Security & Control LLC (NSC) and leading Sarasota-based integration firm SmartHouse Integration, recently teamed up to host over 100 industry representatives for their first ever open house mixer —  an event complete with a demonstration of the ELAN home automation platform and information on joining the ELAN New Home Program, a new model that helps builders and designers partner with systems integrators to create personalized smart home experiences.  

“Homeowners are increasingly seeking personalization, and the smart home makes this desired customization a reality,” explained NSC Director of Builder Services Bret Jacob, who attended the event on behalf of the ELAN New Home Program. “But often, there is a lack of understanding within the new home community. Builders and designers are not entirely aware of what a smart home platform like ELAN can do for their customers. That’s why we joined forces with ELAN integrators like SmartHouse Integration to help industry representatives truly experience what ELAN can do, which is definitely eye-opening.”

The event, hosted at the SmartHouse Integration Showroom, kicked off with President Mark van den Broek’s presentation, “A Day in the Life with a Smart Home,” a creative and immersive demo that took guests through a full day, from the morning through the evening, as owners of an ELAN smart home. The demo included the choreographed interactive on-site automation of shades, lighting, climate, audio, video and more. “Our showroom is the perfect place to showcase what we’re able to do with ELAN,” explained van den Broek. “Often, showing is better than telling, and that’s certainly the case with home automation. We were able to create an experience and show it to key stakeholders in the builder and design community, which is truly invaluable.”

The event culminated with the opportunity for guests to network over hors d'oeuvres and drinks. NSC’s Bret Jacob and Regional Sales Manager Jason Davis were on-site to discuss the ELAN New Home Program, the company’s new solution that streamlines collaboration between luxury builders and designers and ELAN systems integrators, dramatically altering the way the world’s best smart homes are being designed and built.

“Once the builder and design community sees what the ELAN platform does, it becomes obvious that a partnership between them and the systems integrator at the onset of the project makes perfect sense,” explained Jacob. “In order for technology in the home to work seamlessly together, it’s imperative that the builder and design community join forces to plan a smart home system as early as possible. The ELAN New Home Program makes that collaboration easy, and it’s already significantly transformed how luxury smart homes are being built.”

According to van den Broek, the event was such a major success that it will now become a regular staple for the company. “We accomplished our goal of the event, which was to introduce the community to us, ELAN, and the ELAN New Home Program,” he said. “We can’t wait to do it again.”

For more images of the event, click here.