Fueled primarily by the technological advances being made by product development teams, NanoLumens, the industry leading manufacturer and marketer of LED visualization solutions, today asserted that the Era of Digital Wallpaper is finally at hand; filling the display technology void and offering unprecedented new creative opportunities for architects and designers to make LED display solutions an integral part of their projects.
“When it comes to designing installations that include digital displays, architects and designers are no longer confined to thinking in terms of big flat rectangles,” declared NanoLumens Director of Strategic Projects Dan Rossborough. “In fact, thanks to our ability to design and manufacture display solutions in virtually any size, shape, or curvature, architects and designers are now free to embrace the digital display as an element of beauty, artistry, and form which can be instrumental in achieving their overall atmospheric and experiential design goals.”
With regard to digital visualization, according to Rossborough today’s architects and designers deserve to be able to ‘think outside of the traditional rectangular box’ that they’ve been trapped inside of for decades. “Today’s top architects design postmodern marvels that undulate with curves, creativity, and individualism," he added. "And we’ve pioneered digital visualization using curve-able LED display technology that can be form fitted to these buildings as ‘digital wallpaper.’”
Rossborough admits that when NanoLumens first talks to architects and designers about ‘digital wallpaper,’ the reaction is often confusion laced with curiosity, like when the family dog first recognizes himself in the bedroom mirror. “We build a rigid structure in literally any size, shape, or curvature and then wrap it with an LED skin. The structure is designed to fit into the building architecture so that the LED video skin can act as a texture," he said. "This can take time for architects to absorb, but that’s to be expected considering that frankly this level of flexibility isn’t typical, and certainly isn’t an industry standard. It’s a NanoLumens standard, and, once architects and designers understand it, their creative juices really start to flow!”
Architects around the world have embraced this design freedom, as evidenced in prominent venues owned and operated by an impressive list of clients including the Miami Heat’s AmericanAirlines Arena, the Calgary Stampede, CBS Outdoor, CenturyLink, Charles Schwab, Delaware North headquarters, Delta Airlines, Elon University, Estee Lauder, Gillette Stadium, Holt-Renfrew, Honolulu International Airport, Invesco, I-X Center in Cleveland, Louisiana State University, Madame Tussauds (New York), Melbourne Centre in Melbourne, Australia, Miami International Airport, Minneapolis Convention Center, Red Rock Casino Resort & Spa (Las Vegas) Stansted Airport in London, Telstra Experience Center in Sidney, Australia, the Toronto Skywalk, TD Garden (Boston), and the Vancouver International Airport, among many others.
“It’s all about being able to use digital visualization technology as digital wallpaper within the creative process,” Rossborough emphasized. “Today’s designers expect to be able to have technology fit into their vision, rather than have to fit the design around available technology. With NanoLumens, there are no creative limits. Our organization is chalk full of engineering talent and technology leaders ready to conquer the creative challenges issued by the architects and designers we work with. They’re a main driver in our journey of constant innovation.”