The MI industry’s number one value-added distributor and the industry’s number one line of electric guitar strings today joined forces with the announcement that KMC Music (www.kmcmusic.com) has been appointed to serve as a United States distribution partner by Ernie Ball, Inc. According to KMC Music Vice President of Merchandising Roger Hart, the appointment is effective immediately and includes the entire range of Ernie Ball® strings, pedals, picks, and accessories.
“Ernie Ball is a dominant force in the string market and remains a true innovator. We are thrilled to offer these strings together with Ernie Ball cables, pedals, picks, and accessories. They are going to be immediately available to the industry’s largest network of MI retailers,” Hart said today. “We are honored to serve as a key value-added distribution partner with this iconic company. The appointment represents another major step forward in KMC Music’s expanding commitment to the MI industry overall and its drive, in particular, to offer retailers the very best range of choices in every product category.”
Ernie Ball, the world’s leading manufacturer of strings and accessories, has been making high-quality electric guitar and bass strings since 1962. World-class players like Paul McCartney, Keith Richards, Eric Clapton, Slash, Jimmy Page, and Buddy Guy have all played Ernie Ball strings to create their unique sound. The company uses the latest technologies and finest materials to continuously enhance the playing experience and provide an unparalleled palette of expressive options for its customers.
“KMC Music has the scale, depth, and broad geographic coverage to help us reach more customers in more markets than ever before,” said Ernie Ball, Inc. President Brian Ball. “Their executive leadership, field sales management, telephone sales force, customer support, and product specialists will help in broadening our level of exposure and share of the shelf.”
Ernie Ball electric guitar strings, pedals, pics, and accessories will be on display at the KMC booth at Winter NAMM 2017 (January 19-22, 2017) in Booth #5740 in the Anaheim Convention Center.