Industry-leading distributor of musical instruments and band & orchestra products plans to help retailers maximize sales from their Pro Audio departments.
Asserting that it is uniquely positioned to help MI industry retailers maximize sales and profits from their Pro Audio departments, KMC Pro Audio, the country’s leading value-added distribution partner of every size MI dealer, today introduced a host of new Pro Audio brands, products, and programs at Winter NAMM 2017 in Booth #5740 of the Anaheim Convention Center.
In addition to previously announced leading Pro Audio brands that include Audio Technica, Focusrite, Galaxy, MBT Lighting, Monster Cable, RCF, Sennheiser, Shure, as well as the Harman Professional Solutions Group brands AKG Acoustics, Crown, dbx, JBL Professional, and Soundcraft, KMC is debuting products from Ashly Audio, Audix, Ultimate Acoustics, Samson Technologies, and PowerWerks at this year’s show. “We are committed to becoming our dealers’ ‘one stop’ source for all of their Pro Audio needs, and this NAMM Show really demonstrates just how fast we are achieving this goal,” KMC President Mark Terry said today.
Indeed, for the first time ever, the KMC NAMM booth features a dedicated Pro Audio section stocked with representative brands and staffed by dedicated sales professionals who are ready to help dealers offer their customers more Pro Audio products and systems from more manufacturers than ever before. “Speakers, amplifiers, pre-amps, interfaces, DSP, controllers, consoles, stands, microphones, mixers, cables, acoustical room treatments, literally the entire food chain of Pro Audio products and brands are now available from KMC Pro Audio and this availability from a single source is going to have an accelerating impact on our retailers’ Pro Audio business in 2017,” emphasized Terry.
Terry explained that it is very difficult for many dealers to establish an authorized dealer status with manufacturers because they cannot meet the minimum order threshold that is required. “Now dealers who can’t meet these minimums can obtain the brands their customers want by ordering them through KMC, the same company with whom they already have an established business relationship. Now they can provide their customers with the brands they want when they want them — while they are in the store. They can also leverage their existing relationship with us and do more Pro Audio business easier than ever before. They can even take advantage of some generous credit lines that we will be making available to them. The bottom line is that we intend to help our dealers take their Pro Audio department sales to a significantly higher level in terms of volume and profits,” Terry said.
In general KMC is targeting four categories of dealers: music stores that don’t currently sell any type of Pro Audio products but could easily enter the category with a small vocal PA or recording bundle; dealers who are offering PA and now want to be able to expand their portfolio; dealers who, while fully engaged with Pro Audio, have not to date been able to offer franchise brands because they can’t meet the minimum order requirements of these brands; and, finally, traditional Pro Audio retailers that have a store front who sell portable pro audio.
With more products from more brands than ever before, KMC Vice President of Merchandising Roger Hart said today that dealers can expect to see a year-long series of promotions centered around specific system configurations that feature leading Pro Audio brands. “We’re going to get very creative with our brand portfolio and present dealers with an ongoing series of promotions based on systems that will keep their customers coming back to their stores and websites,” he said.