NanoLumens, the industry leading manufacturer and marketer of indoor and outdoor LED visualization solutions, today announced the winners of its second annual NanoLumens Crystal Nixel™ Awards that recognize outstanding creativity in the design and implementation of an LED visualization solution. According to NanoLumens CEO Rick Cope, the 2017 awards were presented to QMS Media in the international category and Neurilink in the domestic category.
According to Cope, QMS Media earned the award for the Britomart Transport Centre installation in Auckland, New Zealand and Neurilink was recognized for the Simplot Customer Service Experience Center installation in Boise, Idaho.
“Both the Simplot Customer Service Experience Center and the Britomart Transport Centre are terrific examples of how NanoLumens display technology is being used to create new and compelling engagement experiences,” Cope explained. “We congratulate both winners on their creativity and commitment to transforming the way LED visualization can be used to engage audiences everywhere.”
QMS Media utilized NanoLumens displays in New Zealand’s Britomart Transport Centre, a busy transportation hub that combines a bus interchange with a railway station. Two 6mm NanoLumens displays created the galvanizing ‘Britomart Towers’ that are situated on each side of the main commuter escalators. The towers offer advertisers the impact and flexibility of digital displays, with the ability to target the more than 35,000 passengers that pass through the station on any given day - most of which were previously hard to reach.
Neurilink was able to take a ‘misfortunately’ located structural support column in the new Simplot Global Headquarters Customer Experience Center (CEC), and turn it into an educational "Core Sample" of the earth surfaces to explain some of their "core" business resources. They used a 5’ x 3’ Circular Banner Wrap around the column that interacts with 3 iPads and the content that users select, regarding the various innovations of the J.R. Simplot company.