The stunning 12.5’ x 20’ lobby display helps UFC make a compelling brand statement to all visitors
When UFC®, the world’s premier mixed martial arts organization, designed its new, global corporate campus in Las Vegas, Nevada, they wanted every inch of the campus, which includes its state-of-the-art UFC Performance Institute, to amplify the global brand’s image as a world-class organization. One of the most critical notable components of the facility is the NanoLumens 2.5mm ENGAGE Series™ LED display in the main lobby, that gives visitors an initial glimpse of the corporate campus’s grandeur.
“Having worked with NanoLumens on other important Las Vegas projects, I knew that their display would deliver the lightweight, superior-quality, highly reliable solution that we needed for this critically important space,” said H Waldman, COO at National Technology Associates. “The new lobby is the first opportunity that UFC has to present its brand image to every visitor who walks into the building, so it was crucial that this display create an immediate ‘wow’ factor, while also enticing visitors to explore the rest of this incredible facility.”
To find the right display, UFC turned to National Technology Associates, a leading integration firm. Located in the front and center of the campus’ main lobby, the 2.5mm pixel-pitch NanoLumens Narrow Pixel Pitch ENGAGE Series™ measures a whopping 12.5 feet by 20 feet,has the ability to play live feeds, and can split into multiple screens, while streaming high-quality sound via built-in audio. The display also goes beyond high definition to ensure the best image quality available, with a 2688 x 1536 display resolution. As NanoLumens displays are incredibly thin and lightweight, no changes needed to be made to the lobby’s architecture or structure.
“This display welcomes guests into the building, so it was imperative that it could be relied upon to constantly present a clear, high-quality image,” said Dave Merlino, NanoLumens Vice President of Sales for the U.S. West. “Blown pixels, distorted images, or any other display imperfection would send the wrong message to arriving visitors. The 6-year warranty and front-serviceability of NanoLumens displays made them the absolute best choice for this installation. Now, every visitor who enters UFC’s campus will see clear, high-resolution video and imagery that communicates the exciting and expanding world of their company.”