129-year-old iconic Maryland spice and seasoning manufacturer uses large NanoLumens display in atrium-style lobby to create immediate and lasting branding impression on visitors.
When your brand is all about flavor and your company slogan suggests you “Bring the Joy of Flavor to Life,” you best display a bit of this “spice” when visitors enter your new $170 million headquarters. Global spice manufacturer McCormick & Company recently turned that task over to NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, a company that knows all about adding some visual flavor to open spaces.
McCormick Company recently opened their new headquarters in Hunt Valley, MD and as their CEO Lawrence Kurzis stated, “We’ve moved from our very old, stuffy offices, to a sleek, modern structure that shows the kind of innovation the company is proud of.”
The company markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. The goal with this NanoLumens installation was to add an impactful branding message in the lobby of the new headquarters.
“McCormick Company wanted something in their lobby that would have an immediate impact and really leave a positive branding impression,” said NanoLumens Regional Sales Director, Northeast Dana Michaelis. “We knew a 4.7mm Performance Series™ LED display would provide the perfect solution.”
The challenge for the integrator Whitlockwas installing a display that would span four of the building’s six floors and be visible as soon as visitors walked into the headquarters. The site’s open floor plan features an atrium-style lobby design with an abundance of natural light shining through, with each floor visible as soon as you enter the building. The NanoLumens display is 45’ x 18’ and stretches from the second floor all the way up to the fifth floor.
“With all the ambient light inside the lobby, McCormick & Company needed a display solution that could handle a very bright area and our LED technology does that especially well,” Michaelis said. “The fact all Performance Series displays are also ultra-thin and lightweight and can be installed very quickly, requiring very little lead time, was also a major factor for choosing NanoLumens.”
Michaelis added that McCormick & Company also wanted this installation to show that this 129-year-old company continues to embrace state-of-the-art technology and innovation.
“As both the public and McCormick & Company business associates enter the new headquarters they are greeted with this spectacular display that reinforces the McCormick corporate message,” he said. “Despite already being a very successful 129-year-old company they are constantly looking to innovate.”
That message, along with conveying the company’s leadership position in the spices, seasoning mixes, and condiments markets, also includes a continuing focus on advancing safeguards centered on the long-term vitality of the planet.
The entire building is designed to be Leadership in Energy and Environmental Design (LEED) Gold certified and reflects McCormick's commitment to sustainability and incorporates locally-sourced, reclaimed wood and an indoor green roof with native Maryland plantings. All the furniture in the building is non-toxic, chemical-free, and largely comprised of recycled material, according to the company.
McCormick & Company also seeks to promote composting throughout the building by only providing compostable serve ware to employees and implementing an advanced waste management system.
And NanoLumens has also responded to this demand for more sustainable goods as their LED displays offer environmental benefits such as reduced power consumption, up to 50% reuse of reclaimed materials from previously manufactured goods and easy recycling due to a nearly completely recyclable product.
All this is now part of the all-important first impression the NanoLumens display conveys as visitors enter the new McCormick & Company headquarters. The “joy of flavor” has never tasted so good.
To watch the NanoLumens display in action, click here.