This announcement allows installing dealers to begin the brand discussion at the top-of-the-line.
Providing installing dealers with best-in-class architectural and outdoor loudspeakers, Core Brands’ Proficient Audio today announced that it is now shipping its new Proficient Signature™ speakers. This flagship class of architectural speakers enables dealers to start discussions with their prospective clients at the very top of the Proficient brand and then transition into Proficient Protege, the highest-selling segment of the architectural line. The Signature Class is on display at CEDIA 2016 at Core Brands’ booth #4100 in the Kay Bailey Hutchison Convention Center in Dallas, Texas.
“This brand segmentation provides dealers with a top-down selling strategy," said Keith Marshall, Core Brands Senior Vice President of Channel Management. “Dealers can easily explain to their customers that if they aspire to have the very best product that the brand has to offer, start with the Signature Class.”
All Proficient Signature loudspeakers offer a step -up in sonic performance over Proficient Protege.
Plus, a striking new industrial design leads the Signature Class, which uses the high-powered combination of Kevlar woofers and aluminum-
"Throughout the past 15 years, Proficient has become known as one of the very best sounding architectural brands in the custom installation business," Marshall continued. "With more dealer sales and marketing tools than ever before, it makes it easier to position the brand by starting with the Signature Class. Then, if needed, they can still drop down into the more affordable Protege speakers that feature the really sweet sound of graphite woofers and silk-dome tweeters.”
This top-down strategy gives dealers a new approach to more fully leverage the power and prestige of the Proficient brand with a product portfolio that offers the best of all nine architectural categories in home theater and whole house.
Adding to the flagship Signature GL6 high-gloss cabinet loudspeaker are five home theater loudspeakers, including its top-of-the-line 10” 3-way ceiling speaker, 8” and 6½” LCR ceiling speakers, and 6½” and 5¼” dual-woofer in-wall LCR speakers. For whole-house, there are four Signature models: 8” and 6½” ceiling speakers in addition too 8” and 6½” in-wall speakers.
For more information, visit proficientaudio.com or come to Core Brands booth #4100 at CEDIA 2016.
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